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Why Sora had already lost marketers to rival AI tools—and what comes next | ATDb

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Why Sora had already lost marketers to rival AI tools—and what comes next

Why Sora had already lost marketers to rival AI tools—and what comes next

Ad AgeMarch 27, 2026Asa HikenRead original

Last updated Mar 27, 2026 by RSS Ingestion

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The AI video model was once a darling to the ad industry, but OpenAI is now sunsetting it.