Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains

For years, “inventory cleanup” (or “rationalization”) meant one thing: curating the domain list. Whitelists, blacklists, inclusion lists, MFA lists, premium lists, “approved publisher” lists. The industry uses them to reduce risk, improve quality and create a sense of control in an open marketplace that often feels chaotic. That era is ending.  It’s not because domain […] The post Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains appeared first on AdExchanger.