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Why news publishers are getting into the sports business coverage | ATDb

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Why news publishers are getting into the sports business coverage

Why news publishers are getting into the sports business coverage

DigidayMay 5, 2026Sara GuaglioneRead original

Last updated May 5, 2026 by RSS Ingestion

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Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.