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Why marketing automation platforms are becoming decision engines | ATDb

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Why marketing automation platforms are becoming decision engines

Why marketing automation platforms are becoming decision engines

MarTechFebruary 11, 2026Pamela ParkerRead original

Last updated Feb 11, 2026 by RSS Ingestion

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Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. The post Why marketing automation platforms are becoming decision engines appeared first on MarTech.