Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer

CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the right moment. That’s the formula outlined by Sam Palmer, president of Chase Media Solutions at J.P. Morgan Chase, during a […]

Last updated Sep 21, 2026 by ATDb automated enrichment