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Why CFOs are taking control of GTM strategy | ATDb

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Why CFOs are taking control of GTM strategy

Why CFOs are taking control of GTM strategy

MarTechMarch 19, 2026Mark StouseRead original

Last updated Mar 19, 2026 by RSS Ingestion

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Finance is taking control of GTM decisions for one reason: marketing and sales still can’t prove what actually drives revenue. The post Why CFOs are taking control of GTM strategy appeared first on MarTech.