Why Broadcast Is Losing Ad Dollars Despite Massive Reach

The advertising industry has spent a decade solving for targeting. Most of the major platforms have gotten quite good at it. That is not where broadcast is losing. Broadcast is losing on proof. The buyers moving budgets to Netflix, Amazon, and programmatic platforms aren’t doing it because those platforms have bigger audiences. In most markets, […] Why Broadcast Is Losing Ad Dollars Despite Massive Reach first appeared on Street Fight.