Why Binary Audience Decisions Aren’t Fit For The Agentic Era

Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine. Media buyers negotiated insertion orders over phone calls, signed paper contracts and waited days to confirm a campaign was live. The industry did not abandon that process because it was […] The post Why Binary Audience Decisions Aren’t Fit For The Agentic Era appeared first on AdExchanger.