Why B2B Vendor Buyers Are Tuning Out AI Hype and What They Actually Care About

Artificial intelligence has quickly become the centerpiece of modern marketing narratives. From boardrooms to product pages, “AI-powered” is now the default promise, often positioned as the defining factor in competitive differentiation. Yet beneath this surge in messaging, a quiet but important shift is taking place among B2B buyers and audiences. They are tuning it out. […]

Last updated May 12, 2026 by ATDb automated enrichment