Why AI Is Forcing Marketing to Move From Channels to Intent

For decades, marketing teams organized their strategies around channels—search, social, email, and paid—each measured and optimized separately. But as AI increasingly mediates how buyers discover, compare, and choose products, that channel-based model is breaking down, forcing marketers to rethink their infrastructure around something far more important: customer intent. That channel-based structure shaped everything from budgets […] Why AI Is Forcing Marketing to Move From Channels to Intent first appeared on Street Fight.

Last updated Mar 13, 2026 by ATDb automated enrichment