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Why agencies are rushing into ChatGPT ads despite limited measurement | ATDb

Why agencies are rushing into ChatGPT ads despite limited measurement

Ad AgeFebruary 17, 2026Garett SloaneRead original

Last updated Feb 17, 2026 by RSS Ingestion

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OpenAI’s pilot program for ChatGPT ads entices brands with promises of an advantage in the future of AI and agentic commerce.