Last updated Mar 16, 2026 by RSS Ingestion
There is an ongoing effort in Connected TV to clean up the supply chain. Much of that effort has taken the form of subjecting resellers to heightened scrutiny, privileging certain endpoints and collapsing supply into a smaller number of proprietary pipes. The underlying assumption is that complexity itself is the problem. But complexity is not […] The post Why ads.txt Needs To Evolve For Connected TV appeared first on AdExchanger.