WHOOP Selects Viant as Strategic Ad Platform

Move Accelerates Business Performance Leveraging Viant’s Connected TV Expertise Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand’s continued growth through true household-level CTV activation […]