While much of YouTube keeps it short, sports creators are going long

The story of YouTube in the 2020s has been the story of Shorts. Since the TikTok-like format was unveiled in 2020, it has become a dominant force in our weekly viewership charts while outearning YouTube's long-form library. Viewers now watch long-form videos like Shorts, and some observers have even wondered whether Shorts will cause YouTube's original format to die out. But long-form videos aren't dying out. They're thriving -- you just need to know where to look. Ben Grubbs, a former YouTube exec who co-manages Creator Sports Capital, recently published research that dives into some of YouTube's top sports channels. Grubbs' takeaway is clear: Channels like Good Good are not only keeping long-form alive, but are turning the format into the foundation of a reliable business model. Visit Tubefilter for more great stories.

Last updated Aug 6, 2026 by ATDb automated enrichment