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What happens when agency execs negotiate against AI agents

What happens when agency execs negotiate against AI agents

I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till's Ryan Lammela to test it out.

Last updated Mar 23, 2026 by ATDb automated enrichment

Source
Digiday
Published
Mar 23, 2026
Topic
Wpromote
Mentions
2

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