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What happens when agency execs negotiate against AI agents | ATDb

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What happens when agency execs negotiate against AI agents

What happens when agency execs negotiate against AI agents

DigidayMarch 23, 2026Tim PetersonRead original

Last updated Mar 23, 2026 by RSS Ingestion

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I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till's Ryan Lammela to test it out.