What Does A Beta Test Of A Sell-Side Agent Look Like?

Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […] The post What Does A Beta Test Of A Sell-Side Agent Look Like? appeared first on AdExchanger.

Last updated Mar 19, 2026 by ATDb automated enrichment