What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes
Articlemarketingdive.com
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
Source: Marketing DivePublished: Jun 23, 2026
Last updated Jun 23, 2026 by ATDb automated enrichment