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Week in Review: Nielsen Buys DoubleVerify for $2.15 Billion, Disney Agrees IP Deal with TikTok, and CTV Stars in Mixed Ad Tech Earnings

Week in Review: Nielsen Buys DoubleVerify for $2.15 Billion, Disney Agrees IP Deal with TikTok, and CTV Stars in Mixed Ad Tech Earnings

In this week's Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech companies report their Q2 results. Top Stories Nielsen Acquires DoubleVerify for $2.15 Billion US-based measurement business Nielsen announced this morning it has reached a deal to buy verification and fraud filtering specialist DoubleVerify Read More

Last updated Aug 23, 2026 by the ATDb Editorial Team

Source
VideoWeek
Published
Aug 7, 2026
Topic
Nielsen
Mentions
18

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