We Want Your TV Ad to Ring Up at the Checkout: Christine Foster of Kroger Precision Marketing

CANNES, France – For years, marketers have treated brand building and sales activation like divorced parents awkwardly sharing custody of the media budget. Christine Foster, group vice president of Kroger Precision Marketing, says it’s time for family counseling. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Foster argued that […]

Last updated Jul 22, 2026 by ATDb automated enrichment