‘We Cannot Cap What We Cannot Count’: MarkApp on What MENA Needs Before CTV Scales

Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook… Video budgets in MENA followed audiences to Snapchat, TikTok, and Meta, and social video still accounts for most of the [...] The post ‘We Cannot Cap What We Cannot Count’: MarkApp on What MENA Needs Before CTV Scales appeared first on ExchangeWire.com.

Last updated Oct 19, 2026 by ATDb automated enrichment