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WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way

WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card. The post WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way appeared first on AdExchanger.

Last updated Aug 6, 2026 by ATDb automated enrichment

Source
AdExchanger
Published
Aug 6, 2026
Topic
Warner Bros. Discovery
Mentions
2

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