Want people to pay attention to your movie trailer? Turn it into a playable game.

Next month, a film titled Street Fighter will revive a franchise that began with a series of iconic arcade games in the late 80s and early 90s. Production companies Paramount and Legendary want to ensure that multiple generations of gamers hit the box office in October, so they have concocted a novel promotional strategy: They turned the latest Street Fighter trailer into a playable video game. The trailer premiered at an event in Tokyo's Shinjuku district, but the big reveal came hours later on the Legendary YouTube channel. Through YouTube Playables, a gaming hub that debuted in 2024, Legendary released a game called Street Fighter: Combo Challenge. Unlike other Street Fighter titles, Combo Challenge isn't a fighting game; it's more similar to a rhythm game, but if you're old enough to know how to perform the quarter-turn input for a hadouken, it will help you roll up a high score. Visit Tubefilter for more great stories.

Last updated Sep 3, 2026 by ATDb automated enrichment