Walmart Advertising Revenue Reaches $5.5 Billion Annually, Announces New DSP Capabilities

Walmart disclosed its advertising business Walmart Connect reached $5.5 billion in annual revenue and announced expanded demand-side platform capabilities for advertisers. The retail media giant is adding new measurement tools and off-site advertising capabilities to compete with Amazon Ads.

Last updated Feb 25, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026