Walmart Acquires Vizio for $2.3 Billion to Expand Advertising and Smart TV Capabilities

Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.

Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026