Walmart Acquires Vizio for $2.3 Billion to Expand Advertising and Smart TV Capabilities
Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.
Details
Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.