Walmart Acquires Vizio for $2.3 Billion to Expand Advertising and Smart TV Capabilities

Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.

Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.