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Wacoal America’s new CEO on running a brand worn by many, known by few | ATDb

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Wacoal America’s new CEO on running a brand worn by many, known by few

Wacoal America’s new CEO on running a brand worn by many, known by few

Retail DiveMay 14, 2026Dani JamesRead original

Last updated May 14, 2026 by RSS Ingestion

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James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.