Vizio’s Allison Clarke: Home Screen Is the First, Most Critical Impression in the CTV Ad Experience

CANNES, France — Connected TV advertising has long been associated with brand awareness. But Vizio’s ad partners are seeing something different on its home screen. For the Walmart-owned smart TV maker and ad platform provider,  marketers it works with are increasingly approaching the premium real estate traditionally reserved for branding as a direct response environment. […]

Last updated Sep 7, 2026 by ATDb automated enrichment