Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a major advertising and data opportunity for advertisers. The post Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie appeared first on AdExchanger.

Last updated Mar 24, 2026 by ATDb automated enrichment