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Video Budgets Bounce Back in IPA Bellwether for Q1 2026

VideoWeekApril 16, 2026Dan MeierRead original

Last updated Apr 16, 2026 by ATDb automated enrichment

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As war in the Middle East continues to unsettle the global economy, UK businesses are upping their marketing budgets in the face of uncertainty, according to the latest IPA Bellwether Report. The survey found that a net balance of +7.3 percent of UK marketers raised their total marketing spend in Q1 2026. The net balance Read More