Unpacking the Role Retailers Play in Choosing TV Operating Systems

Determining which OS to put on TV devices is usually thought of as the OEM's (original equipment manufacturers) choice, but retailers also have a commercial interest in this decision, explains Chris Kleinschmidt, VP, Advertising Sales, EMEA at TiVo Ads. "There's a real triangle of synergies between the OS, the retailer and the TV manufacturer in Read More