Universal Ads’ Adam Royle: Koddi Partnership Brings CTV to Commerce Buyers ‘Where They are Working Today’

Connected TV buying, planning, and measurement integration into commerce platforms eliminates traditional barriers that prevented retail media advertisers from accessing television inventory through familiar workflows. “This week, Universal Ads and ad tech company Koddi announced a strategic partnership that brings CTV buying, planning, and measurement into the Koddi platform,” Adam Royle, head of Strategic Partnerships [...]