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Unilever taps influencer agency for food biz as potential spinoff looms

Unilever taps influencer agency for food biz as potential spinoff looms

Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.

Last updated Oct 22, 2026 by the ATDb Editorial Team

Source
Marketing Dive
Published
Mar 24, 2026
Topic
Samy
Mentions
3

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