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Unilever changes its brand discovery calculus with Google Cloud AI pact

Unilever changes its brand discovery calculus with Google Cloud AI pact

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

Last updated Feb 17, 2026 by ATDb automated enrichment · Connections updated Feb 28, 2026

Source
Marketing Dive
Published
Feb 17, 2026
Topic
Unilever
Mentions
2

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