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Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales

Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales

Articleadweek.com

CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.

Source: AdweekPublished: May 5, 2026

Last updated May 5, 2026 by ATDb automated enrichment