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Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales | ATDb

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Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales

Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales

AdweekMay 5, 2026Rebecca StewartRead original

Last updated May 5, 2026 by RSS Ingestion

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CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.