UK Competition and Markets Authority Opens Investigation into Google's Ad Tech Practices
Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
The UK's Competition and Markets Authority has launched a formal investigation into Google's dominance in the ad tech supply chain. The probe focuses on potential anti-competitive practices in display advertising and could result in significant regulatory action.
Details
The UK's Competition and Markets Authority has launched a formal investigation into Google's dominance in the ad tech supply chain. The probe focuses on potential anti-competitive practices in display advertising and could result in significant regulatory action.