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U.K. brands increase media spend despite economic stormclouds | ATDb

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U.K. brands increase media spend despite economic stormclouds

U.K. brands increase media spend despite economic stormclouds

DigidayApril 16, 2026Sam BradleyRead original

Last updated Apr 16, 2026 by RSS Ingestion

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The IPA's quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.