Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand

The advertising industry has a problem, but it might not be the one marketers think. Two-thirds of consumers actively dodge ads in some form, yet the same research reveals they remain surprisingly receptive to brands—when those brands show up in the right way. New research combining self-reported surveys with behavioral measurement – tracking faces, eyes, […]

Last updated Oct 21, 2026 by ATDb automated enrichment