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TV upfronts week preview—buyers eye outcomes and AI claims | ATDb

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TV upfronts week preview—buyers eye outcomes and AI claims

TV upfronts week preview—buyers eye outcomes and AI claims

Ad AgeMay 8, 2026Parker HerrenRead original

Last updated May 8, 2026 by RSS Ingestion

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Upfront week highlights evolving measurement, agentic buying tests and social-style streaming features as buyers seek clear outcomes and easier paths to deals.