TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s consumer insights arm, Scarborough, which is a local analytics database that helps media sellers and buyers better compare local, national and streaming TV campaigns. The post TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences appeared first on AdExchanger.