TV Advertising Is Fragmented. What’s The Solution?

There have never been so many different avenues for TV advertising. For an outsider looking at today’s advertising ecosystem, which now spans linear TV, streaming, connected TV (CTV) and digital channels, more choice might seem like a good thing. But those of us in the industry know better. TV has become increasingly fragmented. As a […]

Last updated Aug 26, 2026 by ATDb automated enrichment