TV Ads Should Sell Stuff, Not Just Win Awards: Amazon’s Jeremy Helfand

CANNES, France – At Cannes Lions, where executives can usually survive an entire panel by saying “AI,” “creativity” and “consumer connection” in various combinations, Jeremy Helfand arrived with a more practical ambition. The vice president of Prime Video advertising at Amazon wants streaming television to do something radical: help brands actually sell things. Speaking with […]

Last updated Jul 19, 2026 by ATDb automated enrichment