Trust is the new currency as media brands fight for attention across platforms

The battle for audience attention has never been more fragmented, and at the LG Ad Solutions Thought Leadership Breakfast, fragmentation was the starting point for a wide-ranging conversation between New Digital Age Editor in Chief Justin Pearse and Abi Watson, Head of Publishing at Enders Analysis. The conversation explored how broadcasters and media owners are adapting to an audience that no longer sits neatly in front of a single screen, and what that means for trust, quality and the future of premium content. The post Trust is the new currency as media brands fight for attention across platforms appeared first on New Digital Age.

Last updated Oct 22, 2026 by ATDb automated enrichment