Travel Intent Is Marketing Gold, Not Just a Boarding Pass: Adobe’s Doug Wyatt

As marketers continue their hunt for consumers at exactly the right moment, Adobe has found one particularly revealing signal: people who have already shelled out hundreds of dollars to go somewhere. Travelers, after all, aren’t just booking flights. They’re planning vacations, attending major events, visiting family and documenting every minute of it on their phones. […]

Last updated Jun 4, 2026 by ATDb automated enrichment