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To Sell TV, The New ‘Premium’ Is ‘Fandom’ | ATDb

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To Sell TV, The New ‘Premium’ Is ‘Fandom’

To Sell TV, The New ‘Premium’ Is ‘Fandom’

AdExchangerMay 15, 2026Sarah SluisRead original

Last updated May 15, 2026 by RSS Ingestion

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This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.