TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards

TikTok is inviting advertisers to expand their focus beyond the For You Page. The app is extending its partnership with Vistar Media to bring custom creative to out-of-home campaigns that live on digital billboards. In TikTok's parlance, billboard ads and other real-world spots are known as "Out Of Phone" campaigns. TikTok's partners have had access to that format since 2023, when the app first brought its ads to locations like airports, gas stations, and movie theaters. Those campaigns have plenty of potential. Visit Tubefilter for more great stories.