Threads thinks live chats can bring users closer to culture. It’s using the NBA playoffs as a case study.

Second-screen scrolling is now a mainstream phenomenon, and Meta wants to bring more of that activity to Threads. To wit, the tech giant has announced that its X analogue now has Live Chats, where users around the world can discuss hot topics in a dynamic interface. Threads users can locate Live Chats via community hubs, in-feed links, and the profile pages of chat hosts. Once they enter the conversation, those users will see an assortment of photos, videos, links, emojis, and polls, all of which will update in real time. Even after events conclude, users will still be able to search for and browse relevant Live Chats. Visit Tubefilter for more great stories.