Thinkbox strategy chief urges industry to switch “acronym soup” for “total TV”
Last updated Mar 4, 2026 by ATDb automated enrichment
Details
Elliot Millard, chief strategy officer at Thinkbox, criticised the acronyms the industry uses to define TV.
Last updated Mar 4, 2026 by ATDb automated enrichment
Elliot Millard, chief strategy officer at Thinkbox, criticised the acronyms the industry uses to define TV.