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Thinkbox strategy chief urges industry to switch “acronym soup” for “total TV” | ATDb

Thinkbox strategy chief urges industry to switch “acronym soup” for “total TV”

CampaignMarch 4, 2026Read original

Last updated Mar 4, 2026 by RSS Ingestion

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Elliot Millard, chief strategy officer at Thinkbox, criticised the acronyms the industry uses to define TV.