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The World Cup Is Back, But U.S. Brands Are Still Lost in Translation

AdweekJune 5, 2026ADWEEK StaffRead original

Last updated Jun 6, 2026 by ATDb automated enrichment

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It’s been 30 years since the U.S. last hosted the World Cup. In that time, the Hispanic population has nearly tripled, and nearly 45 million people in America speak the […]