The Website Is No Longer the Center of Local Discovery

For years, multi-location brands built local marketing around a fairly simple model. A customer searched, clicked a result, visited the website, and made a decision from there. Visibility was measured through rankings and traffic. Persuasion was expected to happen on the site. Performance was judged largely by what could be tracked after the click. That […] The Website Is No Longer the Center of Local Discovery first appeared on Street Fight.