The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry […] The post The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness appeared first on AdExchanger.