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The Trade Desk’s Jeff Green on agency friction, fee pressure and what comes next | ATDb

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The Trade Desk’s Jeff Green on agency friction, fee pressure and what comes next

The Trade Desk’s Jeff Green on agency friction, fee pressure and what comes next

Ad AgeApril 29, 2026Garett SloaneRead original

Last updated Apr 29, 2026 by RSS Ingestion

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At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.